2nd Edition 2015
Taking relationships to the next level
Designing and manufacturing premier heavy equipment is only part of what we do at Bell. Just as important is making sure that we market, sell and support our product across the globe.
I’ve already highlighted the importance of reliable product support and our ongoing investment into our customer support network and infrastructure to ensure we are able to sustain a high standard of service to our customers.
But if it wasn’t for our dedicated marketing and sales team there wouldn’t be customers out there using our machines and needing our support. Our sales representatives are our first line of customer interaction and often shape the first impression potential customers and customers have of our company.
Like the rest of our Bell team they are well trained in their field. They receive regular product training to ensure they are kept up-to-date on upgrades as well as new products and technology so that they are equipped with the right knowledge and tools to help our customers make the correct decisions for their businesses.
Testimony to the value of the Bell Sales Team is often found within these pages and it is heartening to read comments from our customers about sales representatives who visited potential customers regularly for years before finally selling a machine and sales representatives who take personal ownership of your businesses and dedicate time to build relationships and earn your trust as an advisor to your heavy equipment needs.
These relationships are important to us and we value our sales representatives and our customers within the Bell family.
Group Chief Executive
E-series large trucks on show at Bauma Conexpo Africa - P4
Finlay introduces dual power crushing and screening train to Africa - P6
New cost effective 6x4 configuration for Bell B25E ADT - P8
John F Hunt keeps faith in Bell for demolition hauling - P9
Elias Motsoaledi Municipality loads up on Bell equipment - P10
Bell backup service keeps Casmar coming back - P12
Komatiland Forests invests in new Skidders - P14
Makomota brand grows with Bell plant hire fleet - P15
Bell fleet forms backbone of Bidfreight’s Saldanha stevedoring - P18
Finlay 883+ Screens are a diamond miner’s best friend - P20
AB2000 digs deeper by extending Bell Equipment relationship - P23
Bell ADT fleet ticks all the boxes for AAA Mining - P24
High uptime keeps Mafoko Brothers’ Bell machines in demand - P26
Free State business invests in new Finlay fleet - P28
New Innovations for Bell at Intermat - P30
Bell Rustenburg relocates to better premises - P32
Bell invests in modern and efficient support infrastructure - P33
Bell Promo Shop - P34