2nd Edition 2015

Published: 25 August 2015

Inside Track

Taking relationships to the next level

Designing and manufacturing premier heavy equipment is only part of what we do at Bell. Just as important is making sure that we market, sell and support our product across the globe.

I’ve already highlighted the importance of reliable product support and our ongoing investment into our customer support network and infrastructure to ensure we are able to sustain a high standard of service to our customers.

But if it wasn’t for our dedicated marketing and sales team there wouldn’t be customers out there using our machines and needing our support. Our sales representatives are our first line of customer interaction and often shape the first impression potential customers and customers have of our company.

Like the rest of our Bell team they are well trained in their field. They receive regular product training to ensure they are kept up-to-date on upgrades as well as new products and technology so that they are equipped with the right knowledge and tools to help our customers make the correct decisions for their businesses.

Testimony to the value of the Bell Sales Team is often found within these pages and it is heartening to read comments from our customers about sales representatives who visited potential customers regularly for years before finally selling a machine and sales representatives who take personal ownership of your businesses and dedicate time to build relationships and earn your trust as an advisor to your heavy equipment needs.

These relationships are important to us and we value our sales representatives and our customers within the Bell family.


Gary Bell
Group Chief Executive