2nd Edition 2014
Published: 18 June 2014
Inside Track

Today you need more than just ‘service with a smile’
Since our founding years, when Irvine Bell would listen intently to the local Zululand farmers when they visited his workshop and he would deliver on their needs, Bell Equipment has always strived to give the best service to our customers.
Times have definitely changed since 1954, in that today we find ourselves in an extremely competitive landscape, where the need to deliver a quality service to our customers is perhaps even more important than it was back then.
We, at Bell, strive to deliver the best possible service not only because it is a trait that has been ingrained since those early days, but because we understand that our service levels can impact on your machine up-time, service to your customers and your business.
Bell Equipment has made a significant investment in distribution and service infrastructure and systems, along with the parts necessary to support our machines. This in turn is backed up by a well-trained team of Service Engineers and Parts Specialists.
While service monitoring and recovery programmes are entrenched in our business we appreciate that there is always room for improvement and invite you to engage with us to make sure our service beats your expectations.
Gary Bell
Group Chief Executive
Contents

Bomag range impresses at on-site demo - Pg 4
Bell adds cane Slew Loader to its agricultural offering - Pg 8
Mangaung Metro allocates new Bell fleet for optimum service delivery - Pg 10
Rieger Group raves about Bell Graders - Pg 12
MCK puts its faith in Bell ADTs and Bell support - Pg 14
E-series fleet goes underground for EMM - Pg 16
Bell ADTs shine bright on Chemaf Etoile mine - Pg 18
Entreprises Swanepoel diversifies business with Bell fleet - Pg 22
New Bell ADTs give ALS Group the edge in coal mining - Pg 26
Entumeni farmer relies on Bell for ‘right tools for the job’ - Pg 28
Ciolli Bros. take first E-series truck in the Western Cape - Pg 30
UK rental company keeps returning to Bell Equipment - Pg 33
Bell TLBs hold high resale values for HJ Rust Uitgrawers - Pg 34
Bell ‘grows its own timber’ at Bell Technical Training Centre - Pg 36
Bell Promo Shop - Pg 38