On January 1, 2024, Ashley Jon Bell took the reins as CEO of Bell Equipment Limited, rejoining a sizeable team of third-generation Bell family members actively engaged in the business and stepping up to play an integral role in the future of the company. In a one-on-one with Quarrying Africa, he discusses some of his focus areas, major company milestones, new trends, international growth and the ongoing development and enhancement of Bell OEM products.