News
Bell expands BETA Parts range and footprint
Less than a year after launching its Bell Equipment Trusted Alternative (BETA) Parts offering, Bell Equipment has expanded its footprint of South Africa, and Zambia to include the major articulated dump truck markets of the European and United States dealer network.
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Bell expands BETA Parts range and footprint
Less than a year after launching its Bell Equipment Trusted Alternative (BETA) Parts offering, Bell Equipment has expanded its footprint of South Africa, and Zambia to include the major articulated dump truck markets of the European and United States dealer network.
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Bell Equipment appoints Ashley Bell as new CEO
Bell Equipment Limited has appointed Ashley Jon Bell (41), grandson of the company’s founder Irvine Bell, as the new Group Chief Executive Officer (CEO) effective from 1 January 2024.
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Bell and Overlooked Group hand over houses in Bethal
Bell Equipment Sales South Africa (BESSA) and the Overlooked Group (OVL) joined the Govan Mbeki Local Municipality this week to handover of four houses that have been built for indigent families as part of an approved low-cost housing project in the Municipality’s eMzinoni area. OVL, a 100% black-owned diversified South African-based resources company with vast experience in housing projects of this nature, facilitated and provided project management expertise. BESSA provided over R1 million in funding for the project as part of its socio-economic development initiatives.
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Bell celebrates two decades of excellence at German factory
Last week, Bell Equipment was joined by government and business representatives and employees from Bell Germany to celebrate the twentieth anniversary of its German factory in Eisenach-Kindel.
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Bell introduces middle-range BETA Parts
Identifying a need in the market for a middle-range parts offering, Bell Equipment has launched Bell Equipment Trusted Alternative (BETA) Parts to give its customers a convenient and competitive alternative, endorsed by the OEM, for their more mature Bell machines or when faced with budget constraints.
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‘Go anywhere, do anything’ with Bell Equipment’s Tracked Carrier
Geared for the short haul and to provide access to difficult-to-reach remote areas, South African OEM, Bell Equipment, will introduce its Tracked Carrier concept to the local market at NAMPO 2023.
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Bell gears up to develop its underground mining business
Bell Equipment has identified underground mining as an opportunity for growth. It has created a dedicated OEM business division to pursue this goal, including expanding the existing product range, providing specialised customer support, and establishing new global markets.
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