Ashley Bell
Group Chief Executive Officer
Firstly, on behalf of our entire team, I extend gratitude to our customers. Your partnership over the past seven decades has fuelled our growth, challenged us to innovate, and inspired us to continuously raise the bar. As we embark on this new chapter together, please know that your satisfaction and success will remain at the forefront of everything we do.
As part of our existing growth and investment strategy, our commitment to business in South Africa and our team and stakeholders here, we are looking forward to launching exciting new products. Foremost is our Bell Motor Grader that we will be proudly manufacturing in Richards Bay as from next year. We believe we’ve designed a leader in performance and reliability that will take its place alongside our ADT line in the local and global markets.
