Latest News
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JCB Backhoe Loader is a game changer on Gert Coetzee’s farm
03 July 2024
When Gert Coetzee buys any piece of mechanised equipment for his irrigation farm in the fertile Vaalharts Valley in the Northern Cape, his eye is always on the resale value of such a machine, which is why he confidently bought a market leading JCB Backhoe Loader after a good maize crop in 2022.Read more
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Bell expands BETA Parts range and footprint
24 June 2024
Less than a year after launching its Bell Equipment Trusted Alternative (BETA) Parts offering, Bell Equipment has expanded its footprint of South Africa, and Zambia to include the major articulated dump truck markets of the European and United States dealer network.Read more
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JCBs give great service to the van Straten family on De Park Farm
20 June 2024
The late Japie van Straten was known amongst his children and fellow farmers to be a perfectionist as he believed that success in any farming operation followed when you did what was necessary, timeously. That’s why, on a day that he felt he needed the sole use of the JCB 3DX Backhoe Loader on his farm and it wasn’t available, he got so angry that he promptly bought another one.Read more
Bell Bulletin
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1st Forestry & Agriculture Edition 2024
11 April 2024
Our NAMPO 2024 theme is “Growing places with you” and as the new Group CEO of Bell Equipment I look forward to the opportunity of meeting customers at the show, learning about your businesses, and discussing how we can grow and succeed together.Read more
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2nd Forestry & Agriculture Global Edition 2023
20 November 2023
2023 is drawing to a close, as is my time with Bell Equipment, and I find myself reflecting on the incredible journey we’ve undertaken together over the past 16 years. It has been an honour and a privilege to serve as CEO for the last five years, and I am filled with gratitude for the trust and support you, our customers, have shown throughout my tenure.Read more
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1st Forestry & Agriculture Edition 2023
09 May 2023
On behalf of the Bell group, it gives me great pleasure to present our special NAMPO edition of the Bell Bulletin, which is focused entirely on agriculture and forestry.Read more
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