2nd Forestry & Agriculture Global Edition 2023

Published: 20 November 2023
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Insight

Dear Customers

2023 is drawing to a close, as is my time with Bell Equipment, and I find myself reflecting on the incredible journey we’ve undertaken together over the past 16 years. It has been an honour and a privilege to serve as CEO for the last five years, and I am filled with gratitude for the trust and support you, our customers, have shown throughout my tenure.

As I prepare to pass the baton to a new leader, I can’t help but feel a sense of nostalgia and a touch of sadness. Leaving a company and a community I have been a part of for so long is never easy. However, I do so with the utmost confidence in the future of Bell Equipment.

Our organisation stands on a solid foundation, and I am proud to say that we are in great shape. The strategies we have embarked upon to explore new global products, expand into new markets, and drive various new business units and initiatives forward have set us on an exciting path. This positive momentum will undoubtedly continue into the future. 

I want to express my sincere thanks for your partnership, loyalty, and unwavering support over the years. It’s your trust and collaboration that have fuelled our success, and I have every belief that the same will hold true in the years to come.

As I bid farewell to my role as CEO, I look forward to watching Bell Equipment reach new heights, achieve greater milestones, and continue to serve you with excellence. Our dedicated team remains committed to your success, and I have no doubt that the best is yet to come.

Thank you, once again, for being an integral part of the Bell Equipment family. It has been an incredible journey, and I am excited to witness the remarkable future that lies ahead.

Yours sincerely

Leon Goosen
Group Chief Executive