Founder Irvine Bell establishes

the company.

A self-loading sugarcane trailer among his early inventions.

Irvine Bell invents the

revolutionary Tri-Wheeled Cane Loader Machine, which is later adapted for other industries, including a Logger for forestry.

Bell introduces the world's first heavy-duty Africa Haulage Tractor with automatic transmission.

Applying the Haulage Tractor's strong, simple design philosophy, Bell enters the

Wheeled Loader market.

From the new production facility in Richards Bay, South Africa,

the first Bell Articulated Dump Truck (ADT) enters service.

The chassis later forms the base of the Bell Timber Truck.

The Bell Super T Feller-Buncher revolutionises mechanical felling and bunching of timber in the forestry industry.

Bell targets heavy duty mining applications with the launch of

the B40 ADT.

Bell launches the T12 Forwarder for timber extraction and short haul from infield to roadside or depot.

The T17 Timber Truck, based on the Bell ADT chassis, is introduced for timber extraction over longer lead distances and higher speeds.

The Bell Ultra C Loggers prove extremely versatile and capable of handling both thinning and small clear-fell operations.

The TH120 Tracked Harvester offers a solution to felling,

de-limbing, cross-cutting and stacking of timber.

The Bell C-series ADT and Wheeled Loader ranges are launched.

The L1204C Flexi-Loader/Piler slew loaders deliver high productivity

for in-field loading in sugarcane and timber.

Bell unveils the B5OD, the world's largest production ADT.

ADT assembly commences in Europe at Eisenach-Kindel, Germany.

The Bell Global Logistics Centre

is commissioned in Jet Park, Johannesburg to deliver

world-wide parts support.

Bell re-enters the Americas

and commences the appointment of distributors and dealers

in the region.

The E-series Small Trucks are released to the market.

Production of the B60D 4x4 ADT commences, being the largest ADT of its kind in the world at the time.

The UltECO 5 Slew Loader

delivers simplicity and an unrivalled lowest cost per ton solution in the sugar industry.

The E-series Large Truck range is release to the market.

Bell commences distribution and support of Matriarch Equipment's innovative forestry and agriculture machinery.

Matriarch was founded

in 2009 by Irvine Bell's grandsons, Justin and Ashley Bell.

Expansion of the European Logistics Centre and German and Central European sales and distribution departments is completed.

The Bell B20E Low Ground Pressure ADT is introduced to Northern Hemisphere markets.

The American Logistics Centre opens its doors and Bell expands its 4x4 ADT range with

30t and 45t models.

The Bell LogPro/CanePro is introduced as a modern tri-wheeler offering a comfortable, ergonomic cab with a world first active counterweight.

The F-series Tri-Wheeled Loggers and Cane Loaders are launched featuring water-cooled engines and significant ergonomic improvements.

The Skogger makes its entrance as versatile hybrid between a conventional Skidder and the tri-wheeled Logger.

The FastFell offers a simple, low-cost mechanised felling and bunching solution to the timber industry.

Bell commences manufacturing operations at its Eisenach-Kindel factory in Germany.

With the Bell E-series

autonomous-ready platform,

Bell begins trials operating two B30Es autonomously.

Bell takes its industry leading technology underground with a new side-mount underground ADT.

The Series V Haulage Tractor is introduced, powered by the John Deere 6,8 L engine.

Bell provides a niche solution for extremely soft underfoot conditions with the introduction of the TC7A and TC11A Tracked Carriers.

Bell expands its range of Water Tankers to offer eight tank sizes from 16 000-litres to 50 000-litres.

Rebranding of Matriarch Equipment and launch of the dedicated Bell Forestry & Agriculture business unit.

Bell starts contract manufacturing in South Africa through its newly formed division, Bell Heavy Industries (BHI).

Bell Equipment marks 70 years

in business by launching a range

of timber harvesting and

handling attachments.

The first commercial

autonomous Bell ADT starts moving dirt in the UK.

Bell launches its range of

Bell Motor Graders into the developing market.

Bell Equipment celebrates

the 21-year anniversary of its

50-ton ADT concept at Bauma 2025, after having first released the B50D model for Northern Hemisphere sales at Bauma 2004.