2nd Edition 2021

Published: 13 December 2021

Inside Track

Dear Customers

In many ways 2021 has been a breath of fresh air compared to last year. Although COVID-19 is still very much with us, we have learnt to adapt and our businesses and lives have regained a greater, and much-needed, degree of normality as a result.

We’re more appreciative of what we once took for granted, of being able to meet one another and network. Bell has always valued face-to-face contact to forge and build relationships and it was magical to have a round of golf in October with customers from our central region. And our coastal region enjoyed hosting customers at open days in Cape Town a few months ago. We look forward to many more such events in 2022.

Other exciting developments during the year included the launch of several new products. Our Bell Series V Haulage Tractor with its updated drivetrain has been well received. We’ve embraced digital solutions with a fully integrated used equipment portal on our Bell Global website. Both products are featured in this magazine.

This edition also includes the first of our JCB customer stories following the successful introduction of the JCB range of equipment in May. Significant investment in time and resources has ensured adequate parts inventory, stockholding and training of sales and support staff throughout our South African network. This partnership is proving to be a good fit for our business, and we welcome JCB customers to our Bell family.

As we approach 2022 we find ourselves facing a global logistics challenge, and we remember the events that upset our country this year – civil unrest, port and power disruptions. These have all highlighted the need for resilience and flexibility in both our supply chain and in our ability to support customers.

Be assured that we are focused on these areas because it is of upmost importance to our business that our customers around the world can have trust in our ability to support them regardless of local, regional or global events.

We wish you a safe and peaceful festive season and look forward to being of service in the New Year.

Yours sincerely

Leon Goosen
Group Chief Executive