Bell ZA Mining & Construction Equipment

2nd Edition 2023

Published: 19 May 2023

Inside Track

Dear Customers

Since Irvine Bell first started Bell Equipment in 1954, the company has differentiated itself by making a point of understanding our customers’ businesses, listening to their needs, and then finding solutions. This can take the form of developing new machines, innovations, or aftermarket products that enhance the Bell ownership experience.

The driver is to help our customers be more productive, cost-effective, or safer in their operations. In this edition we highlight three new ‘solutions’ that we are confident will tick the necessary boxes.

Our first innovation is our new Bell Grader which has been designed as a truly international product to meet the emerging needs of the grader industry. We have several units running successfully in diversified applications, meeting our needs for a productive and cost-effective solution.

On the after-sales and support side, we have Bell Equipment Trusted Alternative (BETA) Parts, a parts range that has been launched to give customers a convenient and competitive parts alternative, endorsed by Bell, for their more mature machines or when faced with budget constraints.

Then, of interest to ADT owners in the mining industry, Bell ADTs can be outfitted with the latest and most advanced safety technology on the market to comply with the latest regulations that have been introduced to ensure the safety of their operators, pedestrians, and other mobile equipment on the job site.

Importantly, Bell customers have the flexibility to choose a PDS/CAS solution that best suits their needs and budget, and the option of fitting this solution to a new PDS/CAS-ready Bell ADT, or an older Bell ADT retrofitted with a PDS kit.

In closing, trust is earned, and we appreciate you trusting us with your business. Going forward, we remain committed to ensuring that we continue to earn your trust and build our relationship with you.

Yours sincerely

Leon Goosen
Group Chief Executive