Bulletin
INSIGHT
Ashley Bell
Group Chief Executive Officer
I am pleased to begin this column by introducing our new Managing Director of Bell Equipment Sales South Africa (BESSA), Tristan du Pisanie, who took up the role in June. Many of you will already know Tristan, who has been with Bell for over 23 years and has made a significant impact through his work in product development, product marketing, and executive leadership.
His wealth of experience, deep understanding of our business, and proven track record make him the ideal person to lead BESSA into its next chapter. Due to the similar operating environments and synergies between our two Southern African dealerships, Tristan will also take on responsibility for group oversight of Bell Zambia.
